The technological developments from the last
20 years have an impact on journalism. In the 90s print publications were in
power and to be a journalist particularly meant to write an article for the newspaper
of the next day.
Internet was invented and publications have
appeared online – some even existing online only, which led to the concept of “online
journalist”. The market viewed this move with scepticism. Even the European
Commission took years to recognize online publications, and to accredit online
journalists to the European institutions. I have still fresh in mind when, back
in 2001, EurActiv wanted to accredit journalists and the Commission couldn’t
really understand this type of the European media.
Things have evolved gradually, blogs and
bloggers appeared. Some bloggers even became very famous, their visibility
greater than some publications. Discussions started again about this new form
of journalism, the debate covering pro and cons.
For some time now we are witnessing a new
dimension of journalism, at least in Brussels. It’s the journalist focused on
Twitter. In fact, there are already journalists who are defined as
"Twitter journalists". They participate to important events, draft messages
of maximum 140 characters, and inform those who follow them on a particular
subject. In order to better understand this niche, you should understand that
certain journalists are "followed" by thousands of other Twitter
users, reaching an enormous audience.
Of course, nowadays anyone can become a
"journalist". You buy a web domain and start publishing. You can even
give yourself the title "Editor-in-Chief" of the publication once you
released it. Many times it may even be successful, reaching hundreds or even
thousands of people who are interested in the content presented. The big
problem, however, arises around funding. Who pays? Where does money come from?
What is the business model? And if you say advertising, and that treats you
well, you're wrong!
So welcome “Twitter journalists” in the media
landscape! Good luck in finding way to survive financially!
Dan LUCA / Brussels
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