Since we are still at the beginning of the year, we try to identify the best ways to interact in the fascinating world of European affairs in Brussels. Current issues are, of course, the pandemic crisis and the crisis in Ukraine, but we also have worrying signals of an economic crisis.
to the more specialized part, taxonomy is the order of the day in Brussels, and
the French Presidency
combined with the election for the Elysée dominates the public agenda.
level, an ordinary city with 100 conferences a day before the pandemic, we have
"underground activity". The contemporary underground is the online
environment in which we have taken massive refugee for two years. This does not
mean that there is no physical interaction, from time to time we come to the
surface. The European institutions are open, the lobby offices of the corporate sector are running at full speed
because the legislative dynamic continues.
have few public events, the most popular being the small format dinners, the
lunches in the Schuman area or
the coffees at
Place Luxembourg. I do not see a major change in this approach, even if we
gradually move towards an endemic.
Virtual Conferences will dominate the market in 2022, and the forms of hybrid
events are visible, but not as strong as some have anticipated.
is important that the debate continues, and the most effective way is to anchor
it to the public agenda and find the most pragmatic channels to convey the opinion. Even a position
paper on nuclear energy, if it brings an element of macro contextualization
helps the impact. A reference to the file of European autonomy, energy prices
and even industrial champions is welcome.
live in complex times, in which simplifying communication methods is
fundamental. Two- or three-page
papers take the place of bushy studies. The list of dozens of contacts can be
reduced to a few precise and focused interactions.
is important, but the pandemic has brought something new and good in
institutional communication. There is a fantastic openness in responding
quickly to emails and participating in virtual events organized by the private and non-governmental sector.
capitals are closer now than ever before, but activity in Brussels is also more
visible in European countries. The
culture has opened the gates of Fortress Brussels. I felt that too, from a
practical point of view. For two years, without going to Bucharest, I
participated in five Romanian conferences and I had 10 live interventions on
keep meeting people who say it was better before the pandemic. I don't want to call them
nostalgic, but this is the current situation and we need to continue our
activity and life. Adapt, adapt and adapt again…
if the new normal helps us to be wiser, we will certainly organize European
society better for the benefit of our responsible and constructive citizens.
Dan LUCA / Brussels