I recently read a study about
elections – specifically about the US elections 2008 (Obama) and the
French elections in 2012 (Hollande), and how candidates are using social media.
The question struck me then: do the candidates still maintain their lines of
communication with the citizens after a victory in the elections?
Let’s take a realistic look at the
issue. During the campaign the party leader or candidate is quite accessible:
he/she is for example very active on Facebook, everyone can contact him/her via
their personal email (yahoo, gmail, etc), call on their mobile phone at every
hour of every day, each event is ‘accompanied’ by twitter, comments are
directly written by the candidate, etc.
Can you imagine that it is
possible for the president or prime-minister to maintain such a pace? Is it really
realistic to believe that they reply to their emails that same day? Can we even
ask them to write non-stop on Facebook? Is it possible for them to answer every
call on their mobile phone?
It’s a big dilemma and I remember
what happened the night Obama got elected as president of the world’s most
powerful state. He sent messages using social media to those people who
believed in him, who fought side by side with him on a daily basis during the
campaign, who helped fundraising – resulting in 750 million dollars. But Obama
was quickly warned by the presidential security team that things don’t work
that way. “You are the President now, and we must think of your safety. We need
to control all equipment and messages with codes, therefore allowing you to be
safe, etc.”
And now I wonder how Web 2.0 can
really be used by a president or prime-minister. Please do not mix personal
messages, responses and comments with phrases like “my team is dealing with
this”, or “a consultancy firm is doing everything”. I mean, how realistic is it
to ask the president, not his team or his system, to be on Web 2.0?
Dan LUCA / Brussels