There are many
questions and few clear answers about how we will organize our activity in the
second half of 2020. For most, forced by circumstances, we have a relative
expectant approach for July and August. We canceled big trips, we move in our
area, through Europe, if that is possible. The children are on their leave and
we no longer have daily complications with adapting to the digital education
system. It depends on everyone's job, but many even say that it is easier to
work from home.
But all this
apparent calmness is preparation for the storm of September 2020. Some benchmarks
are needed:
Ø
If
we rethink the activities from the point of view of a pandemic that generally lasts 18 months (and we only arrived in
month 7 with COVID-19), we are caught in a clutch, which on the one hand gives
us an enthusiastic view of economic reopening, but on the other hand we are injected
with the idea of a possible second wave of the pandemic, even with a
possible new physical lockdown.
Ø Future activities will be guided by a new principle, something between virtual
and physical. Schools are already preparing a program that involves both
the physical presence in the educational institution and computer-assisted
education. This is where adaptation comes in, as the range of
variation is huge between going to school 4 days or just one day a week…
Ø Like
it or not we need to interact physically with colleagues and the external
environment. Of course, individual work is important, but working in a team is
more than conversations in the virtual space. We cannot be fooled, it is
important that the work contains both
forms of interaction.
Ø Intermodality is not easy to achieve,
even if the available technologies are at a high level. It is easier to
organize a virtual conference than a combined event, with a virtual and
physical presence of the participants. It's easier to have the whole team
online or at the office than a mixed formula.
Ø Flexibility
is the buzzword, but
everything should be seen in the context of market reality. We
want a lot and the frustrations are great, but we have to adapt to the
situation. It is good to think of a strategy focused on the virtual, but with
islands of physical presence when possible.
Ø Is it difficult to develop ambitious projects over the
next 12 months? That depends on the approach and how we imagine the action… Of
course planning conferences for hundreds of people, in which participants
travel to the event is very risky, even thoughtless… But are we not losing
sight of what the purpose of an event is? Why
do we organize a conference? Of course the networking part is essential, but other
elements are even more important. To exchange ideas, to bring new concepts, to
advance in strategic thinking… In this direction we must evolve.
Ø The human mind is incredible,
especially when it is forced to find new solutions. In times much more turbulent than they are now,
incredible news has appeared. Innovations are not only
technological, but also approach, procedures or even management.
Ø Virtual
environment is no longer
something marginal, it becomes a fundamental
space. It is the marker by which we organize our lives now and this gives
fantastic possibilities for development not only in times of crisis. In
just a few months, the societal culture has changed…
Dan LUCA / Brussels
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